Are you surprised by competitors?
It can be an unpleasant surprise when a competitor launches something new. Maybe you wanted that as well, or you are not really sure what to think of this idea. This kind of surprises can cause a lot of internal unrest and consume a lot of time and energy from the organisation. Research into and discussion on a possible answer put existing goals at risk.
The chance that you face this kind of surprises becomes a lot less if you make solid searches of the future, map all options and continuously actualise the analyses. In short, if you have properly organised your market intelligence. FWDmove sees self made views on the future as one of three pillars of successful innovation. These views will lead to self-conscious and widely accepted choices, the second pillar.
Make an appointment to discuss together how you can surprise your competitors from now on - free and unconditional -