Communication and branding
In- and external communication - B2B brand concepts - Brand architecture
The careful development of brands, individual brands and the brand architecture, is another key to innovation success. Good communication with all stakeholders is of evident importance. Brand positioning, internal and external communication, culture, brandworthy behaviour should all be consistent with each other. Hence, internal branding is almost always a must. FWDmove helps to develop a consistent approach.
FWDmove can also advise on the organisation of the communication disciplin and support the communication department with creating a professional relationship with advertising agencies.